The Innoverse brand.
The marks, the palette, and the type — with the rules that keep them coherent. Take what you need.
The name
Innoverse — one word, capital I, in any surrounding case. The legal entity is Innoverse d.o.o., Belgrade; the name alone refers to the studio.
When writing about us, plain text is always right: Innoverse. The combination marks below exist for when the visual mark is wanted — never retype the wordmark in another face.
The marks
An orbital ring with an entering satellite — innovation joining the universe. Dark grounds take the light variants; light grounds take the dark ones.
Combination mark — horizontal
Mark and name in one line — the default for headers and documents.
Combination mark — vertical
Stacked mark and name — for square and centered layouts.
Icon
The ring on a solid tile — avatars, favicons, and small surfaces.
At brand moments the mark may carry a soft starlight glow — never in UI chrome, never on light grounds. PNG set today; vector sources on request via contact.
Color — Orbit Signal
One accent family: Glow and Signal are shades of a single voice. Neutrals carry a cool cast — chosen, not defaulted.
Space
#0B0E15Dark ground — cool-cast near-black
Starlight
#EDF0F6Ink on dark; highlight surfaces
Glow
#8FB3E8Links on dark, mark glow, brand luminance
Signal
#3E6FE0Interactive: CTAs, buttons, focus — both themes
Ground
#F5F6F8Light-theme page surface
Ink
#101319Text on light
A seventh value, Nebula (#4A3B66), lives only inside the star-field artwork — never in interface chrome.
Type
Two faces, used deliberately: one for everything, one to mark the technical register.
Display, UI, and body — 400 for text, 500 for UI emphasis, 700 for headings. No extreme weights.
Code, metrics, labels, and terminal moments. The mono register marks technical content — deliberately, not decoratively.
Usage
Whitespace is the main layout material. Atmosphere comes from the star-grain system alone — and only at brand moments.
Don't redraw or recolor the mark.
The logo system is canonical. Use the provided variants on their intended grounds — light variants on dark, dark variants on light.
No glow on light grounds — or in UI chrome.
The starlight glow belongs to brand moments on dark surfaces only.
No stock imagery around the brand.
Real artifacts and generated star-field artwork only — no stock photography, no generic 3D renders.
Don't imply endorsement.
These assets exist for referring to Innoverse. Partnership or endorsement claims need our written consent.
Questions, press, or a format we haven't published — talk to us.